Week 4

App Aesthetic:

We want to create a fun bold look for our app which fun colours but a simple design. Here are some ideas:

Our own

The script for video:

*logo*

Technology has the potential to improve the quality of our lives. Keeping track of something as simple as the foods we eat should be easy, but in today's world with ready-made meals, processed foods, and chemically ridden food. It can be hard to know exactly what is going into our bodies.

Hi, I am Danielle.

And I am Annabelle, we are the head designers at ……….. . With ……… we have created a simple yet reliable way to know exactly what is in your food.

With a click of a button ……… can tell you the specific ingredients in your meal and provide you with further information about these ingredients. ………. gives you all the nutritional information traditionally found at the back of food packaging that can be conveniently exported t your calorie tracking app. Meals can be rated, mapped and shared so you can always find your favorite foods in your area. Let's see a demonstration :

*video demo with sushi*

shot list:

wide shot setting scene
medium shot with actor and food and phone
over the shoulder shout with phone
taps app
close up over the shoulder shot
adjusts zoom
taps analyse
taps ingredients
taps on one ingredient
taps on nutritional info
puts phone down
over the shoulder, shot eats some food
close up a yummy smile
over the shoulder picks up the phone
closeup of phone
taps rating and rates food
taps map and maps
over the shoulder shot
medium shot- turns and thumbs up.

The idea behind ….. was inspired by my sister who has a severe allergy to nuts so I wanted to create something to help people like her. So I shared my idea with Danielle who is passionate about health and nutrition and together we have created…….. . And this is how it works:

……. Used Spectroscopy technology. Spectroscopy is an analysis of how matter interacts with different wavelengths of light, it can quickly determine the chemical compounds in a given food. ….. is broken down into three components a scanner a smartphone and a database in the cloud. the scanner itself is a spectrometer this means that it emits light at food and then counts the photons that are reflected back to it. using this information this simple count we can create a graph or a spectrograph which shows the number of photons counted per wavelength. this graph spectrum is unique to each food and each food has its own fingerprint. once we have this information we can transmit it from the scanner to a smartphone using Bluetooth, the smartphone can then use its GSM or Wi-Fi connection to send this data to our proprietary servers in the cloud. which have algorithms that can analyze what is inside your food? the analysis is then sent back to your phone and displayed in a very easy to read format all of this happens in three seconds or less educating users about what's inside their food in real time.

^^ *infographics of how it works*

…… helps you stay healthy. Whether you want to track nutritional information, allergies or are worried about contaminated food. ….. Will give you the peace of mind that what you are putting into your body is safe and healthy.

Practice Video Footage: